While Tim Cook, Apple's current CEO, is on a flying visit to Paris, many wonder if Apple's strong man does not surrender the capital to sign a lease of 7000m2 on the Champs-Elysées ... It must say that it's been years that we wish Apple ready to settle on the Champs-Elysées ...
Yes but now, if the price per square meter is enough to impress many brands, it is mainly the lack of free space that is the problem. Luckily, the British Virgin Megastore shop may well bow out soon. Accusing a number of sales of less and less important over the years and a rent of increasingly exorbitant, the English would have no choice but to leave.
Apple but also the American Forever 21, or the British Marks & Spencer, would be in line to occupy the place. Still, this is surely the first in the world market capitalization, ie Apple, which should have the last word. Only downside in all this: the size of the premises. Knowing that the largest Apple Store is 4000m2, one wonders what Apple will choose to do ... as much space for storage?
Yes but now, if the price per square meter is enough to impress many brands, it is mainly the lack of free space that is the problem. Luckily, the British Virgin Megastore shop may well bow out soon. Accusing a number of sales of less and less important over the years and a rent of increasingly exorbitant, the English would have no choice but to leave.
Apple but also the American Forever 21, or the British Marks & Spencer, would be in line to occupy the place. Still, this is surely the first in the world market capitalization, ie Apple, which should have the last word. Only downside in all this: the size of the premises. Knowing that the largest Apple Store is 4000m2, one wonders what Apple will choose to do ... as much space for storage?
Source : Le Figaro
